the mundane of starbucks

“The three are competing to be to ice cream what Starbucks is to coffee — a ubiquitous chain offering a high-priced, high-quality version of a relatively mundane product.”

From a New York Times article, “Slabs Are Joining Scoops in Ice Cream Retailing

i have had several conversations this week about starbucks and the fact that they can be found on almost every street corner, and the phenomena that they have taken a product that could be made by puring hot water through a dirt sock and a similar product is achieved and charge $4 for a cup of it.

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